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Transactional emails are the ilk of emails you send to a recipient to promote commercial activity. You send it following a commercial transaction or in reaction to a certain proceeding performed by the recipient. An example is a confirmation email that you send to a customer that ordered a product from your have faith; this statement lets the recipient be sure that they entered into a valid transaction. Because transactional emails are required to aid critical transactions, businesses do not constraint to get hold of explicit consent from the recipient to send them, unlike marketing emails where consent is required.